The Role of Technology in Enhancing Customer Experience
In today’s fast-paced business environment, customer experience is a critical factor in customer loyalty. Customers are no longer content to wait in line or be placed on hold, instead they expect relevant content to be delivered anytime, anywhere and on any device of their choice. This has shifted the focus from products to customer experiences and has led to businesses investing heavily in technology that is geared towards meeting and exceeding expectations. Whether it is a chatbot or virtual reality,…